CSSi Blogs

Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle DiSalvo
  • 05-Feb-2019

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There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are online.1

Your clinical trial website could be one of their next searches. But once you get them to the site, what will make them convert?

It is important to make sure your study website has all the important elements it needs to educate your visitors, keep them engaged, and make them feel comfortable enough to find out more information.

Following this eight-step guideline will make your study website strong:

  1. Make the language reader-friendly
    Protocol language can be difficult for the average person to understand. It is important to put the study information into simple terms. Remember your target audience and adapt the copy you use in your website to their level of education. The last thing you want to do is get someone to your website, but then have them click off because they feel overwhelmed.
  2. Create the website for your target audience
    The clinical trial you are enrolling is targeting a very specific patient population. Your website should reflect that. Show them you understand their background, symptoms, and emotions. If you can connect with them on a deeper level, you'll keep them interested in what you have to say.
  3. Provide relevant and informative details about the trial
    Use your website as a tool for giving your visitors what they need in order to make an informed decision.
  4. Give your most important information on the home page
    The home page of your website should show the key pieces of information you tell throughout the rest of your website. If someone only visits the home page without going to any other page, they have what they need to decide their next step – to request more information or to see if they pre-qualify.
  5. Explain why clinical trials are so important
    While we understand how important clinical trials are to medical discoveries and new treatment options, they can seem frightening to some patients. Ease their fears by explaining how clinical trials make a difference, and how they could make a difference by participating.
  6. Capture patient information with forms
    Include a form on your website to capture the information of the patients who are interested in your study. This will make it easier to follow-up with those you feel would be eligible.
  7. Have a strong call to action
    Include a call out on each page that directs patients to some action: filling out the form, calling a site near them, or requesting someone contact them about the study. Place this call to action on the top half of the web-page, so it is always front and center for the website visitor.
  8. Make your site responsive
    Mobile devices are increasingly becoming the way most people search online for information. While it is still important to have a desktop version of your website, it is even more important to make sure the website is responsive to cellphones and tablets.

If you are interested in building a well-designed and strong study website for your clinical trials, we are ready to help! Contact CSSi to get started today.

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Answering the Lack of Diversity in Clinical Trials

  • By Gabrielle DiSalvo
  • 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.1

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation of minorities in clinical trials.

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New Advertising Options for Patient Recruitment: Are they on your radar?

  • By Gabrielle DiSalvo
  • 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

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Understanding & Removing the Barriers to Patient Retention

  • By Gabrielle DiSalvo
  • 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.1 With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

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CSSi Celebrates 14 Years as a Full-Service Patient Recruitment Agency

  • By Gabrielle DiSalvo
  • 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

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Traditional Advertising Is Still Alive

  • By Gabrielle DiSalvo
  • 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

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images of responsive design with websites

Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle DiSalvo
  • 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

Read More
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Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

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