CSSi Blogs

Advertising Options for Patient Recruitment: Are they on your radar?

  • By Gabrielle DiSalvo
  • 29-Aug-2019

Advertising Options for Patient Recruitment image

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

With everything changing around us, we are firm believers that the methods in which we recruit patients should also change to align with these new technologies and how people are interacting with media. If we don't adapt to the changing times, how successful can we really be in our efforts?

To help recruitment and study teams stay ahead of the curve, our team here at CSSi has added three new methods to our recruitment toolbox: over-the-top (OTT) advertising, video-on-demand (VOD) advertising, and digital ad geo-fencing.

OTT Advertising:

Over-the-top media allows people to watch television and movies by streaming over the internet, all without the need for a traditional TV contract. Users can access these services through their phone, tablet, computer or smart TV. With more than 50% of the US using some type of ITT service and this number set to increase, including this advertising method in your recruitment plan is worthwhile.

As we outline our plan for running advertising on this platform, we can select specific geographic locations, demographics and topics to advertise on. This type of targeting gives us the ability to reach the correct audience for your study and helps us ensure your advertising budget is being used efficiently.

VOD Advertising:

Think of the on-demand services you receive from your cable provider. When using this type of media, you can pick and choose what you want to watch and when you want to watch it. Through our advertising, we are capturing the attention of those watching these videos when they are most comfortable. With videos and shows becoming more accessible and at our fingertips, it has become understood that not everyone watches TV right when it airs. We like to watch TV when it fits into our schedule.

The top benefits to advertising through this platform is we can target these ads to specific geographic locations and markets (like those areas closest to your sites' locations), most commercials in this platform cannot be skipped, and viewers are within the video itself, which means they can't change the station to avoid watching the commercial.

Digital Ad Geo-fencing:

Have you ever gone to a store, and then saw an ad later in the day for that same exact store? That is geo-fencing. It is location-based targeting, where we are showing ads to a person based on the locations they have been.

Imagine you are recruiting for a back-pain study. Geo-fencing would allow us to target people who have recently visited a chiropractor or another back-pain management location. A short time later, they will get served your study ad because we identified them as someone who visited a location where they were looking for help with their condition. This keeps their health issue top of mind and motivates them to learn more about your study as an option for them.

Each of these advertising options will get your study in front of an audience that may be missed through traditional outreach efforts. We highly recommend considering them as you put together your next recruitment plan.

If you need assistance with planning or execution, or want to learn more about our other recruitment services, get in touch with us today!

Follow us!

 

image of divers people

Answering the Lack of Diversity in Clinical Trials

  • By Gabrielle DiSalvo
  • 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.1

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation of minorities in clinical trials.

Read More
image of a woman comparing streaming app on her phone and computer

New Advertising Options for Patient Recruitment: Are they on your radar?

  • By Gabrielle DiSalvo
  • 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

Read More
image of a woman reviewing app on her phone

Understanding & Removing the Barriers to Patient Retention

  • By Gabrielle DiSalvo
  • 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.1 With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

Read More
images of 14 Years in Service

CSSi Celebrates 14 Years as a Full-Service Patient Recruitment Agency

  • By Gabrielle DiSalvo
  • 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

Read More
images of digital advertizing

Traditional Advertising Is Still Alive

  • By Gabrielle DiSalvo
  • 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

Read More
images of responsive design with websites

Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle DiSalvo
  • 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

Read More
person working on logo design

Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

Read More

Contact Information

 

North America
6958 Aviation Blvd
Suite H
Glen Burnie, MD 21061
Phone: 866.277.4888
Email: info@cssienroll.com

 

Europe
Kemp House,
City Road,
London, EC1V 2NX
P: 0203 693 3829

 

Asia
G-A, "Hyndava Techno Park",
Plot No. 12,
Survey No. 64,
Hitec City, Phase 2,
Madhapur,
Hyderabad - 500081

CSSi LifeSciences logo   Nexus Informatics logo

 

Copyright © CSSi | Privacy Policy