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Reporting, Metrics & Accountability

Our patient recruitment strategies are backed by hundreds of programs, reporting and metrics. Read more...

The Leaders in Global Patient Recruitment

Only CSSi is the authority on global patient recruitment. Across all demographics, and all therapeutic areas. Read more...

Local Enrollment Specialists™

CSSi Local Enrollment SpecialistsTM increase performance at the site, making an impact for the entire program. Read more...

Mission and Vision

Mission

The mission of CSSi is to provide innovative patient enrollment and retention planning and performance designed to exceed our client's expectations. We achieve this mission by addressing the key factors in a successful patient recruitment campaign: the right strategy for the protocol and the right tools to complete enrollment on time and on budget.

 

Vision

CSSi is an advocate of patients receiving the highest quality of medical care while enrolled in a clinical trial. Our goal is to help our clients conduct efficient and quality clinical trials while reducing enrollment timelines and cost by delivering strategic solutions that utilize our expertise in developing site-specific patient recruitment plans.

Successful PediatricTrials: The Parent Link

Here’s the thing about media and marketing for pediatric or adolescent clinical trials that we all know: You want children to participate, but you need to reach parents for that to happen.

Pediatric recruitment efforts mean targeting and reaching a decision-maker who is not the patient. Media strategies for minors are really all about the gatekeeper and that usually means Mom. So, the successful media plans that drive enrollment are the ones that use Mom-targeted strategies.

Still, it’s not as easy as it sounds. Moms are busy and time-starved – and not just as managers of their child’s health. They also handle households, employment, finances, and a raft of other obligations. What media works best to grab their attention and drive enrollment to your study? What are some of the enrollment barriers and how can a well-planned, well-executed media strategy overcome those?

One of the biggest hurdles is the target population itself. The childhood population is smaller and healthier than the adult population. So, already there is the challenge of reaching this limited group. Television broadcasts to an entire market’s population, so if your budget can accommodate this medium, a daytime television schedule can be an effective way to target your recruitment efforts to the largest percentage of Moms in your area. Don’t be too quick to assume that she is a working mother. For a variety of social and economic reasons, the share of mothers who do not work outside the home has risen to 29%, an increase from a low of 23% almost 15 years ago (pewsocialtrends.org). So television will definitely reach those Moms at home during the day when your site is open.  Keep in mind, however, that a higher percentage of Moms return to work outside the home once their children are older/school age, so adjust your media choice accordingly.

Geography may also be a limitation. Time missed from school and social activities for study participation is an important consideration. Geo-targeting the media in a tighter radius around the site will ensure that the recruitment message reaches Moms who will have a shorter commute time to the site. Radio is often an excellent media choice, since all moms, whether working-from-home or employed elsewhere, spend a lot of time commuting and carpooling with the radio tuned to a favorite station. The choice of radio stations can be fine-tuned to include not only formats that have the most Mom-listeners, but also the biggest Mom-audience in your county or city.

Finally, today’s Mom-generation is hyper-connected to social media and all facets of the internet so that is a key piece of the media puzzle since online advertising can be micro-targeted to parents and children living in close proximity to your site.

Once a Mom is introduced to a study via one of these media vehicles, it is important that she receive vital and key information about the trial. This is the first, and possibly the most pivotal step in the consent process. It is of great value that each mother understands the importance of research within pediatric and adolescent patients, and also finds some interest and value for her own child to participate in a clinical program. Having a carefully developed advertisement that resonates with this key caregiver is vital to trigger enough interest that she will become educated about the clinical trial and ultimately consider it for her child.

What’s the right media mix for your next pediatric study? And what is the right message? At CSSi, we specialize in accelerating patient enrollment for all clinical trials. We create perfectly balanced and integrated marketing plans that optimize each media component and stay on-target and on-budget. We also spend time creating a message that will resonate within the target audience, and lead them to seek more information and to consider a trial. Give us a call today to discuss your next pediatric study! 

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Patient Recruitment Expert CSSi to Be Featured at Upcoming Industry Events – Arena’s Outsourcing in Clinical Trials New England Conference and the SCRS Site Solutions Summit

October 1, 2014

Glen Burnie, MD—CSSi (www.CSSiEnroll.com), the leader in patient recruitment solutions for the clinical research industry, is pleased to announce its participation in two upcoming industry conferences during the month of October.  President Chris Trizna will be a featured speaker during the annual Outsourcing in Clinical Trials New England conference sponsored by Arena International. CSSi will also be participating in the annual Site Solutions Summit sponsored by the Society for Clinical Research Sites (SCRS). As a Global Impact Partner of the SCRS, CSSi will be hosting a Master Workshop, leading roundtable discussions as well as providing patient recruitment and enrollment solutions advice in the exhibit hall.

Read more...
  •    It was a long journey, and we are all delighted at the successful outcome. We appreciate the support [the CSS] team provided along the way. Hopefully, we can work together again in the future.

    -Sponsor
  •    You have made our advertising so much easier and taken time off my plate, which is always appreciated. We look forward to a prosperous relationship ahead!

    -Investigative Site
  •    …greatly appreciate your help throughout the year. You have taken a significant burden off my shoulders over the past several years.

    -Investigative Site
  •    I cannot begin to express my appreciation for a job well done and the continued efforts you place to ensure that this study was a success! Your candor and transparency has been refreshing and I am fortunate to have partnered with such a great group of patient recruitment and retention experts! You are wonderful!

    -Top 10 CRO
  •     I wanted to take a moment and say thank you for continuing to do a great job and meeting our expectations. I could not be more pleased with the teamwork and efficiency in which you both approach (our) study!

    Top 10 CRO
  •    To begin with, please let yourteam know that everyone is doing a FANTASTIC job with compiling the information for this difficult study.

    -Top 10 CRO
  •    I would not hesitate to use CSS again! Your team has been an absolute pleasure to work with and I consider us friends as well. If you are ever in the Raleigh area, please let me know.

    -Sponsor
  •    We had the phones ringing off the hook for a few days, and we ended with approximately 60 individuals who sounded like viable screeners from the contact list. They are spread out over the next six weeks. Up to this time we have only screened about 30 others (before campaign) had 16 that were cultured and four successfully enrolled, so we are running about 11% from screen appointment to successfully enrolled! By the way, overall this is the best ad response we have ever had!

    -Dermatology Investigator
  •    If this sounds like a "paid advertisement" for CSS, it's not. I just can't say enough good things about how they have helped us grow as a site by putting our name out there in a very professional way. To me it only makes sense to use CSS or a company like them (I just think they are the best one). We are in the business of research, not advertising. Let the experts in advertising handle that job for your site and put your energy into doing what you do best…research.

    -Multi-specialty Investigative Site
  •    It is a PLEASURE working with the CSS team! I could not be more pleased with the progress thus far and feel that the communication and team oriented approach is EXACTLY what we are looking for.

    -Top 10 CRO

Offices and Locations

  • US Address:
    6958 Aviation Blvd
    Suite H
    Glen Burnie, MD 21061
    UK Address:
    20-22 Bedford Row
    London
    WC1R 4JS
    India Address:
    Plot No. 32-34 & 39-41
    FlatNo.504&506, 4thFloor,
    KTC Illumination,
    GafoorNagar,
    Madhapur,HitechCity,
    Hyderabad–500081